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Lean Startup Judo: Maximum Efficiency with Minimum Effort

Judo is a sport which translates roughly into the “supple/gentle/soft way” in Japanese.  The central guiding principle of judo is “Maximum Efficiency with Minimum Effort”.  This distilled means that to defeat your opponent in the context of a judo match you should first unbalance him so: when your opponent pulls you, you push him. when [...]

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The Danger of Premature Media Attention

Fan Bi, the founder of Blank Label, has an interesting post up at his blog.  The original tweet announcing the blog post was captioned as “a perspective on the dangers on going lean.”  From the blog post: We were getting more and more customers, but most of them were what Geoffrey Moore would describe as [...]

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Customer Development Presentation at Los Angeles Lean Startup Circle Meetup

Pete Mauro and Joe Zulli of Savings.com were kind enough to have me present on Customer Development at the most recent Los Angeles Lean Startup Circle meetup.   My presentation is below. Note to Self:  Don’t reference Keyser Soze anymore because no one knows who and what you are talking about and it totally bombs. Customer [...]

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